Sunday, September 30, 2007

Nolita and her bones

What used to be a busy street in Milan, Italy played host to the giant naked picture of an anorexic woman as part of an advertising strategy of a clothing company based there. Motorists - some appalled, some somehow relieved - cannot help themselves but stare at the sad epitome of how the world views sexiness.

When I saw this news on TV, I could not help but feel proud that in the cutthroat and sometimes, (sorry to say this) shallow world of modeling and fashion, an insider (NOLITA clothing brand) is alarmed by the sudden rise in the incidence of anorexia. Children as young as 3 years old are already concerned about gaining weight. They are not only deprived of a chance to enjoy their childhood but also their young minds are shrouded by thoughts and problems that are way out of their league.

This image just goes to show that you do not have to be very skinny to look beautiful. I may not be a health expert but I know for sure that eating a balanced diet, drinking lots of water, and leading a healthy lifestyle are the only surefire ways to achieving a figure not only we dream about but our own body as well.

To Nolita, I hope their statement achieved its purpose: to rouse the people from what could have been a deep slumber of superficiality and utter disregard for health.

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